PDF) The internationalisation of a sports team brand: The case of European soccer teams
A sport-oriented place branding strategy for cities, regions and countries | Semantic Scholar
The Internationalization of Football Team Brands: The Specific Case of Chivas (Mexico and USA)
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Brand Strategy in Professional Sports: The Case of French Soccer Teams: European Sport Management Quarterly: Vol 5, No 1
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PDF) Strategic sport marketing in the society of the spectacle
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The influences of perceived brand quality and ethnocentrism on consumption patterns of a global sports brand: the case of Korean
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Branding in the lower level sport club setting
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Full article: A Tale of Two Networks: Contrasting Sport for Development and Peace Actor-Networks
